Citywide 101: How to Host a Small Town Takeover

Citywide 101: How to Host a Small Town Takeover

There is a magic to hosting a cityside in a smaller destination. A place where you can spread your wings and bring the breakouts, team-building, and education across the city to experience a little bit of everything the region has to offer.

Let your attendees roam cobblestone streets and bask in the crisp, sea air. In a city like Portland – with so much in an easily accessible downtown area – it makes the citywide process even more obtainable. And the payoff, well – it’s breathtaking…

Learn the tips and tricks to host your own small town takeover.


What is a Citywide?

Night cityscape, Photo Credits: Peter Morneau Photography
Night cityscape, Photo Credits: Peter Morneau Photography

Let’s back-up. For those who may not be familiar, a citywide is when a convention or meeting “takes over” the town it’s being hosted in. Instead of being kept in an auditorium or conference center during the programming, attendees get a chance to explore local venues and event spaces across the city by incorporating local partners, purveyors, arts, culture, and much more to set the scene.


local venues + services will impress attendees

One of the keys to a successful citywide is finding local partners that can host with you. Local partners can help you add a bit of flair to your event, no matter its size.

Photo Credit: Rachel Epperly Film and Photo / CCNE

Holiday Inn By the Bay takes those possibilities even further as the largest hotel and convention center north of Boston. With 30,000 square feet of flexible meeting space and a state-of-the-art 12,500 square foot exhibit hall—this property can accommodate everything from large conferences, conventions, and expos to full-on citywides. Offering seven breakout rooms, special meeting packages, and customizable rental options, it’s the venue for events of any size.

Holiday Inn By the Bay

Premier Hotel & Convention Center in the “Heart of Portland”, enjoy sweeping views of the harbor & city skyline.

Partner with local breweries for seasonal, craft brews. Or how about one-of-a-kind meals from our lauded dining scene? Incorporate ways to bring the great outdoors to attendees. Having local partners makes ideas that seem impossible a reality.


versatility is key

Bite into Maine Lobster rolls, Photo Credits: Serena Folding

Photo Credits: Serena Folding

When planning a citywide event, selecting the right location is crucial to meet your attendees’ expectations. A top priority is ensuring ample hotel availability, especially in a vibrant downtown like Portland’s Old Port district. With a variety of accommodations, easy access to venues, and a bustling atmosphere, Portland delivers the ideal blend of convenience and charm to make your event a memorable success.

What sets Portland apart for a citywide or small-town takeover is its accessibility—your attendees can easily walk between venues, restaurants, and attractions. Portland’s downtown is just 3 1/2 miles end to end. Hyatt Place Portland Old Port offers spacious meeting rooms, cutting-edge technology, and overflow room blocks for meetings. Perfect for hosting smaller, more intimate sessions, in a dynamic downtown setting.

Hyatt Place Portland Old Port

Breath taking views of Casco Bay, Portland skyline, the Historical Old Port and only minutes from the Portland Jetport.

A successful citywide must have enough hotel rooms to accommodate the attendees of your citywide. That number changes depending on the size of your citywide. For some, it’s 1,000 hotel rooms. For others, it’s 650 rooms during peak. How many rooms you need depends on the size of the city where you hold your citywide. Need assistance with a tradeshow at your conference? We can connect you with those who specialize in planning hotel tradeshow events, from designing a floorplan to exhibitor shipping services.

Aloft Portland Downtown Waterfront is for modern, tech-savvy stays, set along the waterfront and just steps from Portland’s Working Waterfront and attractions. It’s ideal for small meetings with Tactic, a space for up to 15 attendees. Guests will enjoy the vibrant WXYZ bar for casual networking. This hotel offers a unique, convenient option for citywide events, blending style and comfort in the heart of Portland’s urban setting.

Aloft Portland Downtown Waterfront ME

Aloft offers a modern and vibrant space that invites people together.

Another way that Portland thrives is there are plenty of restaurants available. Nearly every street is bursting with creative cuisine options, from new American to bistros named some of the best establishments in the country by top press like Bon Appetit and Food and Wine. Of course, you also need places to entertain during a citywide. Whether that’s a convention center, theatre, or outdoor venue, these are crucial components for your citywide meeting being a success.

Don’t forget to make sure you pick a walkable site. Can guests easily walk from meeting venues to their hotel or explore your downtown, or is it too congested to get around? If the answer is yes, you’ll have happier guests and a fantastic way to improve your town’s economy during a citywide. In Portland, transportation services like SP+ Corporation can assist with getting attendees from Point A to Point B.


Create memory-making Experiences

The point of a citywide is to give attendees an immersive experience. But to do that, you must take attendees away from the stage and the convention center. To do this, you may have to think outside the box. If your citywide is in a beautiful walkable place, set up stages in multiple locations. Create opportunities for different experiences by offering off-site events.

Working Waterfront, Photo Credits; Serena Folding

Photo Credits: Serena Folding

For some citywide meetings, this may mean a happy hour at a local cocktail bar that encourages mingling and networking. For others, it may mean renting shuttle buses to encourage hiking a nearby mountain or a popular local trail. Does your area have a great art scene? Think about having a local artist come to give a demonstration that will help open up attendees’ minds to creativity.

The point is, people attending your citywide want to do more than spend their time at an event. Make sure you’re offering exciting and memorable things to make it worth their time. There are plenty of ways to enrich your citywide and make it something that your attendees talk about for years while staying true to your mission.


Add in some local flair

There’s a reason why locals live where your citywide is taking place. By incorporating them, you can infuse their passion for where they live in your event. Attendees are simply one piece of the puzzle when hosting a thriving small-town takeover. Get the locals involved if you want to imbue your town with energy!

Photo Credit: Rachel Epperly Film and Photo / CCNE

A citywide is a great way to help your town stand out. Think about ways to make it fun for locals as well. Attendees will appreciate drink specials, but locals will enjoy a block party about what makes your town special. They’ll also love things like a street festival filled with local vendors. Make sure to support locals and your attendees during your citywide to ensure everyone feels seen.


Get Creative When it Comes to Maximizing Your Budget

Hosting a citywide can sound expensive, but it doesn’t have to be. When you choose to host a citywide in a smaller town instead of a big city, you can get much more creative when maximizing your budget.

One great way to do this is by working almost exclusively with local vendors. Local vendors are more likely to give you a deal, but you also won’t have to deal with high shipping costs from a different retailer.

Island Lobster CO. Photo Credits: Serena Folding

Photo Credits: Serena Folding

Another reason to consider keeping things closer to home is to support your local community. Whether it’s in the form of giveaway items at booths, prizes to hand out to attendees for signing up, or branded promotional items to help spread the word about your citywide, you can significantly impact the local economy. Maine made takeaways are perfect for attendees to bring home a little piece of Maine!

You’ll also help attendees feel more welcome and like they are in a welcoming place that cares about and supports its local community. After all, a citywide is only as successful as the way its attendees perceive it.

Getting the support of your local community can go a long way toward attendees of your citywide meeting or event feeling comfortable and like they are accepted.


WANT MORE MAINE MEETINGS

Do you need more ideas about successfully hosting a small-town takeover? Contact Visit Portland to learn more!

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