Knack Factory Winter CAMPAIGN

Knack Factory Winter CAMPAIGN

Winter Promotional Videos

Regional content created to promote shoulder season

To kick off the year, we partnered with local media company Knack Factory to shoot a winter video series in late January and early February. These videos will be promoted on social media and YouTube encouraging shoulder-season visitation. The videos have all been shot and are have been released on our YouTube channel. A coordinated marketing push will be executed in the Fall/Winter.

Rising Tide Brewing, Photo Credits: Serena Folding
  • Inn by the Sea Knack Factory, Photo Credits: Serena Folding
  • Knack Factory Shoot at Nonesuch River Brewing. Photo Credit: Serena Folding
Photo Credits: Serena Folding

The goal of this campaign was to showcase the region during the cooler months and to inspire travel during a time when local businesses could use a boost. It is no secret that Portland is quieter in the shoulder-season months, however there is no shortage of places to stay, eat, and play in the region.

Three of Strong Spirits, Photo Credits: Serena Folding
Knack Factory at Three of Strong Spirits, Photo Credit: Serena Folding

We shot at numerous partner locations, including: breweries, restaurants, hotels, shops, and attractions. To engage with as many people as possible, we worked with different types of visitors, from a family with young children, to a young, newly married couple. We wanted to show how Portland is a destination for everyone to enjoy, and represent all kinds of visitors.

These four videos are going to be rolled out in the spring and promoted later in the year with a targeted digital marketing push. We are very excited to showcase these videos to attract more visitors all year long!

Winter Videos

Nightlife Exploration

Family Getaway

Arts, Eats, and Adventure

Romatic Escape

List of Participating Partners

Nonesuch River Brewing

Nonesuch is a brewery, restaurant, and event venue located in a picturesque beach town.

Bayside Bowl

20 lanes of 10-pin bowling. Excellent food, local brews & craft cocktails. Live music. Memorable spot for your event.

Inn by the Sea

Luxury resort on Southern Maine Coast with spectacular ocean views. Full-service Spa & Sea Glass Restaurant.

Edgecomb Potters

Hand crafted Maine made pottery inspired by the sea and mountains with attention to specialty glazes & color.

Boone's Fish House & Oyster Room

Two-story restaurant on Custom House Wharf, overlooking Portland Harbor. Lobster, fried clams, steaks and chops.

Rising Tide Brewing Company

Rising Tide Brewing Company is a family-owned craft brewery located in Portland, Maine specializing in small batch ales.

Three of Strong Spirits

Brings together people for genuine and joyful gatherings through the sustainable distillation of craft rum & spirits.

Maine Mariners

A professional ECHL ice hockey team based in Portland and plays their home games at the Cross Insurance Arena.

Thompson's Point

We are where the action is with ongoing events, outdoor concerts, skating rink, arts & entertainment.

Children's Museum & Theatre of Maine

Variety of interactive exhibits & activities for children and families inspiring discovery and imagination.

Want to be involved next time?

If you’re interested in partnering with us on a future promotional video or press initiative, let us know. You can shoot us an email at news@visitportland.com and tell us what you would be interested in working with us on in the future. It helps us get to know your priorities and objectives.

Production Company

Knack Factory. Photo Credit: Serena Folding

Knack Factory is a media company located in Portland, Maine, specializing in commercial video and content production. They have worked with numerous brands to help tell their stories, from local, small businesses, to non-profits, to products.