December 2024 Partner Newsletter
Read Full Campaign
In This Issue:
- Staff Update
- Madden Media Campaign
- Winter Wednesday
- Town Hall Listening Sessions
- Industry News + Events
Staff Update – Abby Traver, VP of Group Sales
Please join us in congratulating Abby on her well-deserved promotion. Since joining Visit Portland in April 2022, Abby has been instrumental in attracting meetings, events, and weddings to Maine, positioning Greater Portland as a premier group travel destination. Her dedication, expertise, and innovative approach have strengthened relationships, driven impactful campaigns, and showcased the region’s coastal charm. In her new role, Abby will lead our group sales efforts to new heights, further establishing Greater Portland as the top choice for exceptional gatherings.
Madden Media Campaign: Promoting Winter Visitation
To promote Greater Portland in the shoulder season, we worked with Madden Media in creating promotional videos featuring local singer/songwriter Jon “King” Kyote. Combined they have already reached 87,000 views and 380 hours of watchtime in just 2 weeks. View the three videos here. A full marketing strategy will continue throughout the winter.
Participate in our Winter Wednesday Campaign
We’ve partnered with several local organizations in launching Winter Wednesday, a collaborative campaign to showcase our partner eateries and beverage businesses during the winter season.
To learn how to participate, visit the campaign website below.
Town Hall Listening Sessions
Visit Portland and the Coraggio Group are hosting interactive group sessions to allow our partners and stakeholders to share their insights and ideas for shaping our strategic direction. A successful strategic plan relies on collective input; your voice is essential. We value your contributions and are excited to hear from you.
For convenience, we are offering two session dates for you to choose from.
Wednesday, January 22, 8:30am – 11:30am
Thursday, January 23, 8:30am – 11:30am
Holiday Inn by the Bay
In the final hour of the day, we will work with our advertising agency, Madden Media, to discuss your thoughts on a brand strategy for the destination. We look forward to all your thoughts.
Industry News + Events
EVENTS
- Nominations for the 2025 Maine Office of Tourism’s Governor’s Awards are open. Awards will be presented in the following categories:Rising Star, Leadership & Growth, Stewardship, and the Governor’s Award for Tourism Excellence. To learn more, view the nomination page here.
- The Maine Office of Tourism’s interactive Virtual Stakeholder Listing Session hosted by the Corragio Group is on December 19, 10AM – 12PM. Register here.