March 2025 Partner Newsletter
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In This Issue:
- Winter Marketing Recap
- Partner of the Month
- Upcoming Events
- Industry News
- New Partners
Winter Marketing Recap
Visit Portland has embarked on a series of Winter Marketing campaigns that captured the magic of the season and aimed to elevate visitation across Greater Portland, Maine.
View our Partner of the Month
Partner of the Month is back. Our Partner of the Month Program seeks to highlight Visit Portland Partners who have shown extraordinary efforts in assisting our mission.
Click here to see who we are honoring this month.
Upcoming Events
TOURISM TALK: META ADS BUDGETING & STRATEGY FOR YOUR BUSY SEASON
April 1, 2025 | 8:30-10:00 AM
Portland Sheraton at Sable Oaks
Our next Tourism Talk will be in partnership with flyte new media’s flyte school. Join Meta experts Roslyn Soper and Izzy Siedman in this budget-friendly Facebook & Instagram ad planning session for your busiest time of the year.
They will review the different types of campaign objectives available in Meta, their associated costs, and how to choose the right one based on your budget and goals.
The Destination Summit
WEDNESDAY, APRIL 30, 2025
8:30 AM – 2:30 PM
University of Southern Maine Portland
Connect. Learn. Inspire.
Join 250+ industry professionals for a day packed with insights, connections, and inspiration. This is more than just a conference—it’s a chance to network with leaders, uncover the latest trends, and gain valuable strategies to elevate your impact in our tourism industry.
From a marketing deep dive and regional statistics to expert speakers and interactive networking, this event is designed to inform, engage, and spark fresh ideas.
Don’t miss your chance to be part of the conversation—register today.
$75 for partners, $90 for non-partners
Industry News + Events
EVENTS
- Madden Media hosted a webinar about the recent tariffs and Canadian travel media’s impact on US destinations. View session here.
- Downs & St. Germain compiled research on 2025 Travel Trends. Click here to read the full report. Here are a few takeaways:
- – “56% of travelers intend to be thriftier on their trips and 68% plan on tightening budget planning in order to maximize their experiences.” (Booking.com)
- – “Email has seen significant increase in utilization. 94% increase from 2022 to 2024 in preferring email to learn about new destinations.” (Future Partners)
- – “International visitor spending projected to grow by 16%.” (World & Travel & Tourism Council)
- – “76% of luxury travel advisors say clients now favor destinations with more moderate weather.” (Virtuoso)
- – “78% of travelers want the option to book their trips entirely online, looking for personalized options.” (Hilton)