Sneak Peek: Maine Life and Knack Factory Collaboration
Maine Life and Knack Factory
Showcasing the Region’s Charms Year-Round
We are thrilled to share updates on recent video collaborations aimed at showcasing the vibrant tapestry of Greater Portland, Maine during the cooler months.
Maine Life Episode
Aired in April to a Maine audience and will air again in the Fall to a Boston audience.
Video project breakdown
Knack factory
Visit Portland is thrilled to announce another collaboration with local video production company, Knack Factory. Together, we’re crafting a series of four destination videos that will offer an immersive glimpse into the year-round wonders of Greater Portland, Maine. These videos will feature hidden gems, up-and-coming neighborhoods, and local businesses.
When this project is launched we will be pushing these out across our digital platforms and driving traffic back to our destination site to boost exposure for all partner businesses.
Videos will launch in the Spring.
Maine Life media
Visit Portland partnered with Erin Ovalle of Maine Life Media to capture the essence of our region over the cooler months with an episode of her show, MaineLife.
Entering its ninth season, MaineLife embarks on captivating journeys across the state with host Erin, introducing viewers to intriguing locals, discovering hidden gems, and sharing heartwarming stories that illuminate the best of Maine’s spirit and character.
Set to premiere in Maine in April and in the Boston market in October.
Stay tuned for more as the videos drop in a few short weeks and the rollout of MaineLife comes to fruition. We will be featuring videos here as well as sharing any stats/metrics. Our goal is to bring a boost to shoulder season visitation and drive traffic across our destination site.