Tourism Talks
Tourism Talks
Tourism Talks are back! Take advantage of our free, partner-exclusive workshops for you and your staff from professionals in their industry. Enjoy coffee and a light breakfast while mingling with fellow partners before the presentation begins.
Get Smart on Cross-channel Marketing
How to outsmart when you can’t outspend
Presented by Words From The Woods and Fan Out Media
There’s never been more opportunity to grow your organization with digital and traditional advertising, but choosing where to focus, what to say, and how to say it can be overwhelming. Learn how underdog brands can efficiently and effectively navigate the ad landscape with tactics that leverage more brains and less budget.
Meranne Behrends
Meranne has an expertise in consumer psychology and behavioral & data analysis as it pertains to brand communications. She has guided the strategic vision for bands across travel & tourism, consumer packaged goods, food & beverage, healthcare, finance, and outdoor industries.
She is a co-Founder of Words From The Woods, a strategic advertising agency in Portland, after a career in New York City building campaigns for Aruba Tourism, Delta Air Lines, Royal Caribbean, got milk?, L.L.Bean, among a few.
Meranne and her husband/Business Partner moved to Maine in 2015, to live and work where they wanted to play. WFTW opened its doors in 2018, and prides itself on partnering with some of Maine’s iconic beloved brands, including Saddleback Mountain, Aroma Joe’s, MaineHealth, The Nature Conservancy in Maine, Androscoggin Bank, TruChoice FCU, Dimillo’s Yacht Sales, and Hancock Lumber. She lives in Portland, and is a proud mom to Maple and Beckett.
Chris Grass
With a career spanning the client, agency, and sales sides of advertising, Chris leads Fan Out Media with an understanding of what it’s like to sit on all sides of the conference table.
Chris manages day-to-day operations and uses his hands-on experience with digital, and traditional media, to inform advertising strategy for all of Fan Out’s clients.
Chris started Fan Out because he observed that the paid media strategies that consistently performed, often did not conform to the “advertising best practices” most clients felt obligated to follow. With this perspective, Fan Out Media exists to offer a unique, pragmatic, and effective approach to paid media.
Tuesday, October 22, 8:30 AM – 10:00 AM
Portland Sheraton at Sable Oaks
200 Sable Oaks Drive, South Portland
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Tourism Talk
Thank You To Our Hosting Sponsor
Upcoming Topics
Are you interested in speaking? Contact us: partners@visitportland.com